The Strong Neighborhood of Play™

Neighborhood of Play

Visit. Play. Laugh. Stay.

Come visit Rochester’s Neighborhood of Play–
a world-class destination to live, work, dine, shop, and play.


Enjoy two floors—more than a city block long—of dynamic, interactive exhibit spaces and artifact displays at The Strong National Museum of Play, the heart of the Neighborhood of Play. Leap into the world of American comic book superheroes. Play your way through video game history. Stroll down Sesame Street. Shop in a mini Wegmans. And enjoy Dancing Wings Butterfly Garden, Upstate New York’s only year-round, indoor butterfly garden.

Learn about the history of play through the museum’s collection of toys, dolls, board games, video games, other electronic games, books, documents, and historical materials related to play—the most comprehensive collection in the world!

In 2022, a new, 90,000-square-foot museum wing dedicated to video game history will be completed, offering additional highly interactive entertainment spaces.

Visit to plan your visit and purchase tickets.


Make yourself at home in the Neighborhood of Play! Bright, inviting living spaces are available near family fun, nightlife, festivals, shops, and more. With 235 studios, one- and two- bedroom apartments, and townhomes available for lease in a variety of finishes—combined with amazing amenities—there are accessible spaces for anyone looking to call the Neighborhood of Play home.

Lease your new home today at or call 585-400-VIDA (8432).

Shopping and Dining

Guests to the Neighborhood of Play will stroll along pedestrian-friendly and whimsical Adventure Street to enjoy a variety of family-friendly shops, restaurants, and nearby attractions.

The neighborhood’s prime, new-build retail space gives commercial residents the opportunity to do business adjacent to The Strong museum, one of the city’s most popular destinations for out-of-town guests, in the heart of the Neighborhood of Play.

To learn how to bring your business to the neighborhood, visit or contact Michael Trojian at


Book a stay in the Neighborhood of Play. The Hampton Inn and Suites offer playful accommodations just steps from The Strong National Museum of Play, retail shops, and dining options. Guests will enjoy a whimsical indoor swimming pool, free Wi-Fi access, rooms with flat-screen TVs, a restaurant, bar, and more.


Parking is easy in the Neighborhood of Play! A five-story covered garage offers nearly 1,000 spaces for guests of the museum, hotel, retail shops, and restaurants.